Pricing it Right!

One of the most challenging aspects of selling your home or business is listing it at the correct price. It’s one of several key areas that need particular attention or you may never sell it.

Too high can be as bad as too low when it comes to pricing. If the listing price is too high, you will miss out on the initial influx of buyers and Realtors that have buyers looking for homes in your neighborhood. Buyers will be scared off initially because they can’t afford that home. Later on, when the home has been on the market for awhile, the buyers will think there is something “wrong” with the home since it hasn’t sold and that too will scare people away. By the time the pricing situation is corrected, you have probably lost most of your beneficial exposure to most of your qualified potential buyers.

When working with your Realtor, it is critical that you work together and listen to what the Realtor has to say. Look at similar homes that have recently sold in your market area and compare them realistically to yours. Try to remove the emotional connection you have with your property and be realistic about square footage, layout, and improvements you have made. The basement that you just remodeled may mean the world to you but may not be essential to the prospective buyers.

Pricing it right often means more money in your bank account than over pricing it and then having to settle for net less money and more time before closing.

Together you are a team, yourself and the Realtor in making this sale happen!